Andrés Mendoza
A brand strategist of the Canadian music industry, Andrés Mendoza leads the brand strategy team at CARAS — the JUNO Awards, the Canadian Music Hall of Fame, the Allan Slaight JUNO Master Class — and founded Cuto Consulting in 2007. His career, launched in Montreal in 1991, spans Latin music, major record labels and institutions.
From Montreal to the JUNOs
Born in Concepción (Chile) and raised in Vancouver, a graduate of BCIT (British Columbia Institute of Technology), he speaks four languages. In 1991 in Montreal, he co-founded Antara Productions (Latin music) with Edgardo Linares — artists such as Mercedes Sosa and Tito Puente. He then worked at Virgin/EMI Music Canada (releases by Coldplay, Janet Jackson, Lenny Kravitz), then at Ent! Marketing and at Toronto's Harbourfront Centre.
CARAS and Cuto
Vice President of CARAS (the Canadian Academy of Recording Arts and Sciences), he leads its brand strategy team — marketing, communications, creative, digital, social and partnerships — for the JUNO Awards, the Canadian Music Hall of Fame and the Allan Slaight JUNO Master Class. In 2007, he founded Cuto, his music strategy and marketing consulting firm (Cuto Consulting). A juror and advisor, he works with the Canada Council for the Arts, FACTOR and Ontario Creates; he advised AMP Camp (now Indigenous Music Camp), co-produced live events for the AfroCubanismo festival and appeared as a panelist at the Blueprint Music Business Summit (February 28, 2026).
Mentor at the Mentor Café — Mundial Montréal 2026
Mentor at the Mentor Café of Mundial Montréal — the networking workshop of the festival's 16th edition (November 17 to 21, 2026) — on Tuesday, November 17, 2026, from 2:45 p.m. to 4:45 p.m., at Centre Sanaaq in Montreal, mentoring artists and professionals on: strategy, brand and revenue in the music industry.
Highlights
- CARAS / JUNO Awards — Vice President — leading the brand strategy team
- Cuto Consulting — founder (2007) — music strategy and marketing consulting
- Antara Productions — co-founder (1991, Montreal) — Latin music
- Mentor Café — Mundial Montréal 2026 — mentor, November 17, 2026, Centre Sanaaq
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