Cherie Sinclair
Director of Programs at FACTOR, in Toronto, Cherie Sinclair oversees the development, implementation and management of the programs supporting Canada's music industry. Originally from Saskatoon, she joined FACTOR full-time in 2022, after a career in artist and tour management and as founder and executive producer of her own production company.
FACTOR
FACTOR — the Foundation Assisting Canadian Talent on Recordings, founded in 1982 — provides investment support to the Canadian-owned music industry: artists, songwriters, managers, labels, publishers, event producers and distributors. The organization maintains an office and staff in downtown Toronto, where Cherie Sinclair is Director of Programs.
Her background
Before FACTOR, Cherie Sinclair worked in artist and tour management and festival program management; she founded her own independent production company, where she was executive producer, and served on the advisory team of the Music Den and the Professional Music Program at Ryerson University (now Toronto Metropolitan). She first joined FACTOR on contract at the height of the pandemic, to ensure the swift distribution of emergency funds.
Delegate at Mundial Montréal 2026
Cherie Sinclair is among the official delegates of the 16th edition of Mundial Montréal, held from November 17 to 21, 2026 in Montreal — North America's gathering for world music, bringing together showcasing artists and industry professionals from everywhere.
Highlights
- FACTOR — Director of Programs, full-time since 2022 (Toronto)
- Founded in 1982 — investment support for the Canadian music industry
- Artist and tour management — earlier career, and independent production
- Saskatoon — her home city (Saskatchewan)
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