Arturo Salas Güell
Arturo Salas Güell is the CEO of Viva Primavera, the Central American agency he co-founded with Zaira Marleny to connect artists from the isthmus with markets across Latin America and beyond. Trained in business administration and a musician himself, he brings more than fifteen years of music-industry experience spanning advertising, artist development and management.
CEO of Viva Primavera, Administrative Director of CAMM
Arturo Salas Güell is the CEO of Viva Primavera, the Central American agency he co-founded with Zaira Marleny to connect artists from the isthmus with markets across Latin America and beyond. Trained in business administration and a musician himself, he brings more than fifteen years of music-industry experience spanning advertising, artist development and management.
He is also Administrative Director of CAMM — Centroamérica Mercado Musical — Central America's professional music market, whose third edition took place in Panama in 2026. A speaker and trainer at gatherings such as Primavera EDUCA and the 'La Ruta del Artista Independiente' bootcamp, he represented Central America among the delegates of Sunfest's International Presenters Network in 2026.
Public contacts and links
Official website: centroamericamercadomusical.org
Sunfest IPN 2026: official delegate profile — International Presenters Network
At Festival TV: invited 2026 delegate of the IPN network of Sunfest (London, Ontario).
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