Zaira Marleny
Zaira Marleny Pacajoj, a Guatemalan cultural manager, co-founded with Arturo Salas Güell the Viva Primavera agency, which connects Central American artistic projects with Latin America and established markets, and CAMM — Centroamérica Mercado Musical — the professional market that circulates the music of the isthmus.
Co-founder of Viva Primavera and of CAMM
Zaira Marleny Pacajoj, a Guatemalan cultural manager, co-founded with Arturo Salas Güell the Viva Primavera agency, which connects Central American artistic projects with Latin America and established markets, and CAMM — Centroamérica Mercado Musical — the professional market that circulates the music of the isthmus.
Her grassroots work — training, booking, networking — aims at professionalising Central America's music industry. She was among the delegates of Sunfest's International Presenters Network in 2026.
Public contacts and links
Official website: centroamericamercadomusical.org
Sunfest IPN 2026: official delegate profile — International Presenters Network
At Festival TV: invited 2026 delegate of the IPN network of Sunfest (London, Ontario).
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