Salon de la Musique Guinéenne 2026
The professional meeting of Guinean music · 15 and 16 December 2026 · CCFG, Conakry
The Salon
Alongside the 8th edition of the Victoires de la Musique Guinéenne, the Salon de la Musique Guinéenne brings the whole Guinean music ecosystem together for two days at the Centre Culturel Franco-Guinéen in Conakry: 15 stands, conferences, masterclasses, workshops, B2B meetings, an exhibition and showcases every evening.
Its ambition: a professional meeting place of reference to build the capacities of Guinean and African cultural players, encourage exchanges and promote talent. It welcomes artists and creators, producers and managers, cultural institutions, investors and partners, media and the general public — to train in digital tools and artificial intelligence, collaborate with local and international players, showcase Guinea's musical heritage and attract investment into the cultural and creative industries.
The programme
Two days, two highlights: Tuesday 15 December looks at vision and industry; Wednesday 16, at creation and opportunities.
Tuesday 15 December · Vision & industry
Official opening ceremony
AI serving Culture: impact and opportunities for Africa
The Salon's theme, from the opening session: what artificial intelligence is changing for African music creation, the doors it opens for Guinean artists and institutions, and the guardrails — equity, transparency, artistic freedom.
With Mr. Moussa Moïse Sylla, Minister of Culture, Tourism and Handcrafts (MCTA); Mr. Jordan Garcia, Honorary Consul of Guinea for the State of California; Aziz Dieng, intellectual property specialist; Vincent Lagoyte (SooN – African Content & Talents); Aboubacar Mamadou Camara (Bouba Angelo), Director General of ELITE COM.
Diaspora and cultural industries: a bridge to strengthen
What the Guinean diaspora brings to the world music scene, the return of talents based abroad, and the networks to build between Conakry and the world.
With Mamadou Thug Diallo (CNT); Saran Cissoko (Kumbati Records – A&R Def Jam Africa); Alioune Badara Mané, cultural journalist, president of AJCS; Lucie Touya, co-director of the CCFG; Mathieu Girod, journalist.
Pro B2B workshop
Hands-on workshops and meetings between professionals, artists and guests.
Business models and structuring of the cultural industries in Guinea
Funding, models that work, the place of institutions and the private sector in professionalising the sector — with initiatives that proved themselves in Africa and in the diaspora.
With Malick Kébé, Director General of FODAC; Bilia Bah, DG of SNICC; Lamine Ba (Music In Africa). Moderated by Fousseny Koné (Centre Incubateur Culturel).
Mastering your online presence: social media & strategy for artists
Building an online communication that is effective, coherent and lasting: content strategy, positioning, best practices.
Led by Christelle Lechat (D6 Project); Soul Bang's, artist (RNB Boss Musik); Seyd Le Silencieu, digital creator; Mathieu Girod, speaker, music journalist & DJ.
Showcases – emerging talents
Wednesday 16 December · Creation & opportunities
Sound design & musical identity
How a sound signature is built, refined and made recognisable: the link between sound creation, storytelling and artistic identity.
Led by Ahmed Fofana, Yakhoumba Sékou and CD À La Prod. Moderated by Aly Leno.
How can we showcase Guinea's soundscapes?
Drawing on musical heritage and local rhythms to create an original Guinean sound in the face of pop trends, and to build a sustainable, transparent industry.
Led by Saran Cissoko (Def Jam Africa & Kumbati Records) and Christelle Lechat (D6 Project).
AI and the processing of cultural information
Which tools? Which approach? The prompts that make the difference for journalists and cultural communicators.
Led by Moïse 1er, founder and director of Festival TV. Workshop proposed by Festival TV: time and format to be confirmed with the organisers.
B2B workshop
Monetisation and new opportunities in the digital age
Streaming, AI: which monetisation strategies for artists and content creators?
With Akotchayé Okio (SACEM); Vincent Lagoyte (SooN – African Content & Talents); Mathieu Girod, journalist and speaker; Moussa Logique Fofana, DG of BGDA.
Charting your course in the cultural industries: standing out with your project
Concrete keys to value your profile, structure your path and build a trajectory that stands out, from the first years of a career.
Led by Bilia Bah (DG SNICC); Fousseny Koné (Incubateur Culturel); Jupiter Davibe, artist & project manager at Afreekaplay.
Showcases & artistic closing
Every day: the stands and the exhibition — the history of Guinean music and the evolution of urban music in Conakry, through archive photos and cult album covers, with ONACIG, the Institut National Audiovisuel and Cultures Ensemble (free access); the B2B workshop, from 2 to 4 p.m.; and the showcases, every evening.
Official programme provided by ELITECOM, organiser of the Salon. Times are subject to change. The workshop and the studio proposed by Festival TV are flagged as such: they remain to be confirmed with the organisers.
AI & media strand: journalists' television in the digital age
The Salon's theme is AI serving Culture. Festival TV proposes to put it into practice, with a workshop for journalists and cultural communicators and a Salon television made before your eyes, with a phone and artificial intelligence. Strand proposed by Festival TV — times and format to be confirmed with the organisers.
The workshop: AI and the processing of cultural information
Led by Moïse 1er, founder and director of Festival TV (75 minutes). Which tools? Which approach? The prompts that make the difference to prepare an interview, verify information, write for radio and television, translate, summarise a panel and publish fast without losing rigour. Every participant leaves with their own prompt kit.
- Why now — what AI changes in a cultural newsroom; what it does not replace: the field, verification, the journalist's eye.
- The toolbox — conversational AI assistants, interview transcription, voice and dubbing, royalty-free original music, video editing on a phone: a demonstration with the tools Festival TV uses every day.
- The prompts that make the difference — preparing an artist interview, turning a press release into a 30-second radio flash, summarising a panel in 5 points, writing for television, translating into English, adapting for Facebook, Instagram and WhatsApp.
- Hands-on — participants cover a Salon session and produce their piece live; the best ones air on the Festival TV studio.
- Ethics and law — official sources, copyright and image rights, the “AI-assisted content” disclosure, and the traps of information invented by AI.
The Festival TV studio of the Salon
Across the two days, a light television set — a phone, a microphone, the Festival TV backdrop — gives the floor to speakers, artists and exhibitors: 2-to-3-minute express interviews right after their session, 30-second “Info direct” flashes published the same day, and the “JT du Salon” at each day's end, the day's essentials in a few minutes, broadcast on festivaltv.tv and Festival TV's social channels. Journalists registered for the workshop can take part and watch the method applied in real time.
The Victoires de la Musique Guinéenne
The Victoires de la Musique Guinéenne (VDMG) have rewarded Guinean and African music artists and industry players every year since 2019. They are carried by the ELITECOM agency, headed by Aboubacar Mamadou Camara (Bouba Angelo), Director General of ELITE COM, cultural journalist and promoter, who also runs the Salon. 2026 marks the 8th edition.
- 2023 · 1st Salon de la Musique Guinéenne, 12 to 15 December at the Bluezone de Kaloum, ahead of the 5th ceremony.
- 2024 · The Salon settles at the Centre Culturel Franco-Guinéen (17 to 19 December).
- 2025 · Salon from 8 to 10 December at the Chapiteau By Issa, on the theme “Music and cultural industries facing the challenges of globalisation”; ceremony on 11 December 2025 in Conakry, some thirty trophies, including Excellence Trophies for leading figures of the music industry.
- 2026 · Theme: “AI serving Culture: impact and opportunities for Africa”.
Originals only: no plagiarism at the VDMG — only original works are accepted. Date and venue of the 2026 ceremony: to be confirmed by the organisers.
Salon partners: FODAC · SNICC · BGDA · BEMA · Centre Incubateur Culturel · Association Cultures Ensemble · Organisation: ELITECOM. Becoming a partner: Gold, Silver or Bronze sponsorship, institutional, technical and media partnerships — contact the organisers (below).
Practical information
Where? Centre Culturel Franco-Guinéen (CCFG), Conakry, Guinea.
When? Tuesday 15 and Wednesday 16 December 2026, 9 a.m. to 6 p.m. Showcases every evening.
Access: free, with registration.
Organisation · ELITECOM: [email protected] · +224 612 24 87 95 · +224 622 33 70 71 · +224 624 22 94 94
Festival TV: [email protected] · WhatsApp +1 367 382-2499
Registration
Take part in the Salon: two minutes to prepare your form. Registration is open — fill in the form below: your form is sent directly to the Salon's organisers and to Festival TV.
